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Cause Marketing Campaign | Campaign Statement
This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal Objectives The primary objective is to educate society and increase awareness. The secondary objective is to increase engagement regarding this cause. The tertiary objective is to help and encourage victims of violence against women. […]
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Message x Target Audience x The right Media
When trying to understand what media platforms will be chosen for the campaign, it’s important to think about some questions. Who is the target market? What is the message to be communicated in the campaign? Where are the market priorities geographically? When is the best time to reach our target market? How many media vehicles […]
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Brazilian campaign brings attention to drunk driven consequences
When advertising an important cause like the consequences of drunk driven, it’s essential to try to reach people with a campaign that is both engaging and efficient. In this Brazilian ad, the creative concept or the “big idea” behind the campaign is all about the money. If people don’t care about the effects that drink […]
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Buying Social Media Ads
When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the daily budget […]
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Big Idea Solution Circle
When trying to come up with a big idea, it’s important to start understanding what are the problems that the brand needs to solve and who is the target audience. Those two elements, when fully comprehended and analyzed, will lead to the audience insights. The insights are the fuel to the big idea. When the […]
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Video Game Advertising
Video Game Advertising is also known as advergame. Through advergaming, brands can be a part of the consumer’s life in a different way than usual. Those ads are used to create brand awareness, while also improving the brand’s preference rating. Advergames can also stimulate purchases, through media space buying or product placement. But how can […]
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Understanding the Audience as a Consumer
When trying to understand the consumer’s media habits, it’s important to think of their lives and understand who they are as a consumer. In this example, Swiffer WetJet will be used as a case study. Their primary target are young professionals from 21 to 35 years old, that are starting their career and still don’t […]
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Types of Social Network Advertising and Marketing Communications
Display Advertising Banner ads available in different networks, with different formats. All kinds of goals and demographics options for targeting consumers. Suggested Post and Sponsored Posts in a Newsfeed They appear in our feed, similar to a friend’s post, but with the promoted sign. Ads with copy and visual, available in a variety of sizes. […]
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Social Media Numbers – Globally and in Canada
For a better understanding of the power of social media, it’s important to understand how many people they reach globally, on a daily basis. Facebook is still the most popular social media around the globe, and in 2019 it has reached 2.32 billion monthly users. Facebook’s biggest markets are concentrated in India, the United States […]
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Armor All’s Benefit Ladder, Sweet Spot and Positioning Statement
In the hopes of analyzing and understanding Armor All as a brand, it’s important to think about its benefits ladder, sweet spot and positioning statement. Benefits Ladder On the base of Armor All’s benefits lader, the brand’s target is the savvy street hero who likes to keep their car clean. As for Armor All’s product […]
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Advertising Campaigns: How it all begins
Advertising campaigns are created to solve a specific issue or pursue a new opportunity for the client. To facilitate the creative thinking, it’s important to divide the final goal into specific advertising objectives. After the client presents the challenge that the agency must resolve, before even start thinking about the big idea, it’s important to understand and […]
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The importance of media planning software tools
User-friendly softwares that provide data about the target are an essential part of the media buying process. 1. comScore It’s one of the most famous softwares and, although you can’t use it to actually create a media plan, comScore has a lot of features that helps the media planners and buyers to create the perfect […]