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Cause Marketing Campaign | IMC Campaign Objectives
Cristal Bittencourt
This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal IMC Campaign Objectives The $3 million sponsor’s investment in the IMC Campaign will pursue these objectives: Primary Objective The main objective of this campaign is to educate and increase general awareness helping Canadians understand […]
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Cause Marketing Campaign | Campaign Statement
Cristal Bittencourt
This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal Objectives The primary objective is to educate society and increase awareness. The secondary objective is to increase engagement regarding this cause. The tertiary objective is to help and encourage victims of violence against women. […]