Tag: cpm

  • Buying Social Media Ads

    Buying Social Media Ads

    When you are buying social media ads, there are three main metrics to be considered: CPM: Cost per Thousand CPC: Cost per Click CPV: Cost per View CPA: Cost per Action You choose the metric based on the primary objective of the campaign. Each metric has its particularity. In CPC for example, when the¬†daily budget […]

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