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Cause Marketing Campaign | Target Audience
Cristal Bittencourt
This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal Primary Target Demographics The primary target audience are Canadians from both genders between the ages of 21 to 35. The idea to first target mainly Millenials is to make sure that the campaign […]
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Message x Target Audience x The right Media
Cristal Bittencourt
When trying to understand what media platforms will be chosen for the campaign, it’s important to think about some questions. Who is the target market? What is the message to be communicated in the campaign? Where are the market priorities geographically? When is the best time to reach our target market? How many media vehicles […]