For a better understanding of the power of social media, it’s important to understand how many people they reach globally, on a daily basis.
Facebook is still the most popular social media around the globe, and in 2019 it has reached 2.32 billion monthly users.
Facebook’s biggest markets are concentrated in India, the United States and Brazil.
Globally, Facebook is followed by YouTube, with 1.9 billion monthlyย users; WhatsApp, 1.5ย billion monthlyย users; and Instagram, 1 billionย monthlyย users.
Canada has a similar podium. Canada’s 33 million internet users mostly divide their attention between Facebook, LinkedIn and Instagram.
Other social media networks that deserve attention in Canada are Twitter and Pinterest, both with 31% of penetration, and Snapchat, with 23% of penetration, especially between women from 13 to 34.
