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Brazilian campaign brings attention to drunk driven consequences
Cristal Bittencourt
When advertising an important cause like the consequences of drunk driven, it’s essential to try to reach people with a campaign that is both engaging and efficient. In this Brazilian ad, the creative concept or the “big idea” behind the campaign is all about the money. If people don’t care about the effects that drink […]
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Advertising Campaigns: How it all begins
Cristal Bittencourt
Advertising campaigns are created to solve a specific issue or pursue a new opportunity for the client. To facilitate the creative thinking, it’s important to divide the final goal into specific advertising objectives. After the client presents the challenge that the agency must resolve, before even start thinking about the big idea, it’s important to understand and […]