-
The importance of media planning software tools
Cristal Bittencourt
User-friendly softwares that provide data about the target are an essential part of the media buying process. 1. comScore It’s one of the most famous softwares and, although you can’t use it to actually create a media plan, comScore has a lot of features that helps the media planners and buyers to create the perfect […]
-
The Triangle of Power in the Media Buying Process
Cristal Bittencourt
In the media buying process, there are three main elements that constitute the Triangle of Power: In a way, everything starts with the brand advertiser. Without a brand’s need to advertise, there would be no media buying and selling process. When a brand hires an agency with the intent to advertise its products or services, different new […]