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Armor All’s Benefit Ladder, Sweet Spot and Positioning Statement
Cristal Bittencourt
In the hopes of analyzing and understanding Armor All as a brand, it’s important to think about its benefits ladder, sweet spot and positioning statement. Benefits Ladder On the base of Armor All’s benefits lader, the brand’s target is the savvy street hero who likes to keep their car clean. As for Armor All’s product […]