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Cause Marketing Campaign | IMC Campaign Objectives
Cristal Bittencourt
This article is part of a Cause Marketing Campaign completed for Seneca College. Cause: Fighting Violence Against Women Client: L’Oréal IMC Campaign Objectives The $3 million sponsor’s investment in the IMC Campaign will pursue these objectives: Primary Objective The main objective of this campaign is to educate and increase general awareness helping Canadians understand […]