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Message x Target Audience x The right Media
When trying to understand what media platforms will be chosen for the campaign, it’s important to think about some questions. Who is the target market? What is the message to be communicated in the campaign? Where are the market priorities geographically? When is the best time to reach our target market? How many media vehicles…
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Understanding the Audience as a Consumer
When trying to understand the consumer’s media habits, it’s important to think of their lives and understand who they are as a consumer. In this example, Swiffer WetJet will be used as a case study. Their primary target are young professionals from 21 to 35 years old, that are starting their career and still don’t…
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The importance of media planning software tools
User-friendly softwares that provide data about the target are an essential part of the media buying process. 1. comScore It’s one of the most famous softwares and, although you can’t use it to actually create a media plan, comScore has a lot of features that helps the media planners and buyers to create the perfect…